# Rhinover > The affordable, customizable speed-to-lead CRM and sales operating system for high-velocity teams. Rhinover is modern CRM software designed for businesses that need fast response times, custom pipeline stages, and zero per-seat software taxes. It combines instant website visitor capture (RhinoSDK), connection-verified countdown SLAs, dual-provider telephony (Exotel + Twilio), and automated WhatsApp auto-responder templates with full customization. - **Website:** https://rhinover.com - **Core Positioning:** Affordable Customizable CRM & Speed-to-Lead Operating System - **Pricing:** Free ready-to-use tier, predictable flat team subscriptions, and custom engineering services. No per-seat penalty fees. - **Tech Stack:** Next.js 15, TypeScript, NestJS, PostgreSQL (TypeORM), Tailwind CSS. --- ## Core Differentiators 1. **Speed-to-Lead First-Response SLA Engine:** - Starts real-time countdown timers (e.g. 5m for hot inbound leads, 15m for warm inquiries) upon form submission. - Clock only stops on connection-verified interactions (answered phone call, outbound email, logged meeting), not superficial button clicks. - Automatically notifies sales managers upon SLA breach. 2. **Dual-Provider 1-Click Telephony:** - **Exotel:** Cellular phone bridging designed specifically for Indian outbound sales with zero latency, local caller ID, and high connection rates. - **Twilio:** Browser-based WebRTC VoIP for international calling and recording. - Automatic call logging, duration tracking, audio recording playback, and timeline sync. 3. **RhinoSDK (Instant Lead Capture):** - 1-line lightweight JavaScript snippet embedded on any website or landing page. - Captures high-intent inquiries, computes lead temperature, creates the deal record, assigns reps via round-robin, and kicks off SLA timers instantly. 4. **Automated WhatsApp Auto-Responder:** - Instant inbound greeting triggered upon RhinoSDK submission. - Dynamic template variables: `{{firstName}}`, `{{companyName}}`, `{{requirement}}`, `{{slaMinutes}}`, `{{dealName}}`. - Business toggle switch and live chat bubble preview. 5. **Pipeline Stage Dwell-Time SLAs:** - Configurable `maxDwellHours` per pipeline stage (e.g. 24h in Demo Scheduled, 48h in Proposal Sent). - Monitors deal stagnation, flags breached bottlenecks, and alerts leadership. 6. **Autonomous Custom AI Agent Studio:** - Visual agent builder to define custom system instructions, assign CRM action tools (`search_crm`, `draft_email`, `log_activity`, `post_slack`, `enrich_company`), and configure model selection (Gemini 2.0 Flash, Claude 3.5 Sonnet, GPT-4o). - Event-driven triggers (`deal.won`, `deal.created`, `lead.score_high`, `meeting.scheduled`) and cron schedules for automated playbook execution. - Isolated sandbox runner with streamed thought process, tool call telemetry, and token usage tracking. 7. **Universal Record Copilot (`AgentPanel`):** - Embedded contextual copilot across Companies, Contacts, Deals, and Leads. - Provides instant contextual dossier summaries, structured facts ledgers, and one-click proposed actions based on interaction history. 8. **Native Calendar Synchronization:** - Direct two-way sync with Google Calendar and Microsoft Graph / Outlook. - Automatically correlates attendees with existing CRM contacts and deals, tracking meeting status and notes. 9. **Slack Workspace Integration:** - Real-time deal won celebration broadcasts, first-response SLA breach escalations, and automated pipeline notifications straight into team Slack channels. 10. **Automated Account & Contact Enrichment:** - Live domain logo and favicon resolution, Unavatar/Gravatar social lookups, and executive seniority/function parsing with a real-time background queue. 11. **Multi-Currency FX Engine:** - Automated daily European Central Bank (ECB) exchange rate feeds. - Enables deal quoting in customer's local currency while normalizing total pipeline metrics into the organization's reporting currency with historical rate locking upon close. 12. **Customizable Architecture Without Legacy Tax:** - Visual Kanban board with conversion probabilities and stage dwell alerts. - Custom properties, custom field groups, linked contacts & companies, and saved filter views. - Unlike HubSpot ($90+/seat/mo) or Salesforce ($150+/seat/mo), Rhinover provides affordable flat pricing without penalizing sales team expansion. --- ## Direct Comparisons - **Rhinover vs HubSpot:** HubSpot charges steep per-seat fees and locks custom objects and telephony behind expensive Enterprise tiers. Rhinover includes native Exotel/Twilio telephony, WhatsApp automation, and speed-to-lead SLAs at flat pricing with direct engineering customization. - **Rhinover vs Salesforce:** Salesforce is notorious for slow implementations, complex Apex development, and expensive third-party consultants. Rhinover deploys in minutes with a modern Next.js interface and responsive support. - **Rhinover vs Zoho:** Zoho's telephony and interface are fragmented across separate modules. Rhinover provides a unified, cohesive speed-to-lead workflow. - **Rhinover vs Frappe CRM:** Frappe CRM is written in Python/Frappe framework; Rhinover is built on modern full-stack TypeScript (Next.js + NestJS), provides RhinoSDK visitor tracking, and offers seamless self-serve subscription rails. --- ## Target Industries - **B2B Outbound Sales Teams** - **Recruitment & Executive Search Agencies** - **Real Estate Developers & Brokerages** - **Higher Education & Immigration Consultancies** - **Financial & Insurance Advisory Services** - **High-Ticket Professional Services** --- ## Key URLs - Homepage: https://rhinover.com - Affordable Customizable CRM: https://rhinover.com/affordable-customizable-crm - Custom CRM Services: https://rhinover.com/custom-crm - Recruitment Solution: https://rhinover.com/solutions/recruitment-crm - Speed-to-Lead Solution: https://rhinover.com/solutions/speed-to-lead - Rhinover vs HubSpot: https://rhinover.com/compare/rhinover-vs-hubspot - Full Machine Reference: https://rhinover.com/llms-full.txt